57% of Online Consumers Watch Music Videos

Almost six in 10 (57%) online US consumers had watched a music video online in the last three months in September 2010, according to a new report from Nielsen Music. Data from “The Hyper-Fragmented World of Music” indicates this makes watching online videos much more popular than other digital music-related activities such as downloading a song (close to 50% participation) and music streaming (roughly 25% participation).
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