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North Dakota, DC Best 2010 Job Markets
North Dakota and the District of Columbia were the two best US job markets in 2010, according to new Gallup Job Creation Index data. More than half of the 10 best job markets in 2010 were in energy-...
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Retail Email Shows YOY Spike in Feb.
The top online retailers sent each of their subscribers 2.9 promotional emails on average during the week ending Feb. 25, 2011, according to Chad White, research director at Responsys and author of the...
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More than Half of Mobile Owners Play Games
More than half (52%) of 2,425 US and UK mobile phone owners surveyed have played a game on a mobile phone at some time in the past, according to [pdf] a new report from casual video game provider...
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Top Viral Videos – Feb. 2011
Ads that originally aired during the 2011 Super Bowl and videos featuring autos were heavily featured in the list of the 10 most-shared online videos tracked by Unruly Media during February 2011. In...
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Oscar Celebrity Endorsements Jump 500%
Nearly one in four ads shown during the February 27, 2011 Academy Awards (Oscar) broadcast featured a celebrity endorsement, according to [pdf] the Ad Gauge from media licensing company GreenLight....
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Global DOOH Revenue Expected to Rise 17%
Global digital-out-of-home (DOOH) advertising revenue, which climbed 16.3% from $5.56 billion in 2009 to $6.47 billion in 2010, is expected to climb another 16.9% to $7.56 billion in 2011, according to...
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Consumers Plan to Save, Pay Debt with Tax Refunds
The two most popular plans US consumers have for their tax refunds this year are putting the money into savings and using it to pay down debt, according to the National Retail Federation (NRF) 2011 Tax...
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Most Mobile Gamers Play Weekly or More
An 84% majority of mobile gamers in the US and UK play mobile games at least once a week, according to [pdf] a new report from casual video game provider PopCap Games and Information Solutions Group...
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Union, Business Favorability Near Record Low
US favorability ratings for labor unions remain at nearly their lowest level in a quarter century with 45% expressing a positive view, according to new data from the Pew Research Center. Yet the public...
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1 in 3 Americans Expects Economic Improvement
Looking ahead, one-third of Americans (34%) say they expect the economy to improve in the coming year, one-quarter (25%) say they expect it to get worse and two in five (42%) say they expect it to stay...
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Half of Mobile Gamers Play Social Games
Almost half (47%) of US and UK mobile phone gamers play social networking games on their mobile phones, according to [pdf] a new report from casual video game provider PopCap Games and Information...
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Online Video Usage Rises 45% in Jan.
Online video usage in the US is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45% year-over-year, according to new...
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US Consumer Spending Slightly Up in Feb.
Overall self-reported daily consumer spending in stores, restaurants, gas stations, and online averaged $61 per day in February 2010, according to results of a new Gallup poll. That is up slightly from...
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6 in 10 Mobile Gamers Recommend Games
Six in 10 (57%) overall US and UK mobile phone gamers have recommended a mobile phone game to someone else, according to [pdf] a new report from casual video game provider PopCap Games and Information...
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Direct Access, Natural Search Lead to Online Physician Visits
Across all health-related categories, the majority of US physicians’ visits to online sources of health information in Q3 2010 were driven primarily by direct, non-referred access and natural search,...
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Boomerangers Susceptible to Impulse Purchases
One-third (34%) of “Boomerangers,” or college-educated young adults with full-time jobs who have returned home to live with their parents, say they make impulse purchases, according to a new report...
View Article‘Behind the Curve:’ Week Ending March 4, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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ND, Wyoming Have Lowest Underemployment
Nationally, 18.9% of Americans were underemployed in 2010, but rates varied substantially across states, according to new Gallup data. A group of six states, mostly in the middle of the country, had...
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2/3 of Mobile Gamers Expected to Buy Games This Year
Two-thirds (65%) of US and UK mobile phone gamers are expected to buy at least one mobile phone game this year, according to [pdf] a new report from casual video game provider PopCap Games and...
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Android Takes Lead in Smartphone OS Share
When it comes to US consumer marketshare by operating system, Android (29%) appears to be pulling ahead of RIM Blackberry (27%) and Apple iOS (27%), according to new Nielsen Company analysis of January...
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