Boomerangers Susceptible to Impulse Purchases

One-third (34%) of “Boomerangers,” or college-educated young adults with full-time jobs who have returned home to live with their parents, say they make impulse purchases, according to a new report from Luminosity Marketing. Data from part 2 of the Luminosity Boomerang Consumer Study also indicates that a little more than 20% of Boomerangers say they make purchases after thinking about it that day.
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