Global DOOH Revenue Expected to Rise 17%

Global digital-out-of-home (DOOH) advertising revenue, which climbed 16.3% from $5.56 billion in 2009 to $6.47 billion in 2010, is expected to climb another 16.9% to $7.56 billion in 2011, according to a new report from PQ Media. Data from the Global Digital Out-of-Home Media Forecast also indicates in the US (the largest global DOOH market), DOOH revenue grew 15.1% from $1.8 billion in 2009 to $2.07 billion in 2010 and will further increase 16.7% to $2.41 billion in 2011.
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