Across all health-related categories, the majority of US physicians’ visits to online sources of health information in Q3 2010 were driven primarily by direct, non-referred access and natural search, according to new comScore/ImpactRx Physician Behavioral Measurement Solution data. comScore advises this underscores the importance of building brand awareness and effective SEO strategies in order to reach physicians online.
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Direct Access, Natural Search Lead to Online Physician Visits
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