While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product, according to The Nielsen Company’s 2011 Global Online Environment & Sustainability Survey of more than 25,000 internet respondents in 51 countries. In addition, about three in four (76%) global consumers say raw materials influence their decisions on where to shop and what to buy.
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1 in 5 Consumers Will Pay More for Eco-Friendly
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