May Promotional Email Volume Rises 13% YOY

The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 3, 2011, according to Chad White, research director at Responsys and author of the Retail Email Blog. That’s down 1% week-over-week, down 7% from where it was four weeks ago, and up 13% year-over-year.
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