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Mobile Users Multitask Watching TV
US tablet and smartphone owners are increasingly multitasking when it comes to watching TV, according to data released by The Nielsen Company in October 2011. Roughly 40% of tablet and smartphone...
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Phillies Have Highest Local Ratings
The Philadelphia Phillies garnered the top local TV ratings in 2011 of all Major League Baseball teams, according to October 2011 data from The Nielsen Company. This season, nearly one-10th of...
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Web Influences Half of Retail Sales
In 2011, more than $1.1 trillion in retail sales could be attributed to “web-influenced” purchases (offline retail sales influenced by online research), according to [download page] a white paper...
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Mobile Social Networking Booms
A total 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37% from 52.7 million in the past year, according to comScore Mobile...
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6 in 10 Twitter Followers are Existing Customers
More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10...
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Holiday Spending Looks Flat or Slightly Up (Update)
Americans forecast they will spend $712 on Christmas gifts this year, nearly identical to the $715 they estimated they would spend on Christmas at this time last year, according to data released by...
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Most Publishers See Online Display Ad Revenue Hike
Almost three in 4 publishers (73%) say revenue from online display ads has increased in the last year, according to [pdf] a report from eConsultancy released in October 2011. Data from the “Online...
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Electronics Sales Most Often Lost to Web
Electronics is the category mentioned most by both all shoppers and smartphone owners as the type of product checked out in the store and purchased somewhere else online, according to data released in...
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Consumers Willing to Share Shopping Data with Brands Online
About seven in 10 (71%) of global consumers are willing to share their personal shopping data with brands online, according to new research from McCann Worldgroup released in October 2011. Data from...
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Travel Brands Fare Poorly on Facebook
Despite the best efforts of most travel brands to harness Facebook’s reach to drive interest and bookings, only 0.3% of people leaving the social networking giant subsequently reach a travel site,...
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Consumers Have Themselves a Mobile Little Holiday
Many US smartphone and tablet owners plan to use their mobile devices to aid holiday shopping this year, according to the National Retail Federation (NRF) 2011 Holiday Consumer Intentions and Actions...
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TV Still Runaway Primary Viewing Medium
Close to all (97%) of Americans watch TV in their homes, double the number (48%) who now watch video online, according to [download page] an October 2011 report from Nielsen. Results from “The...
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Halloween Spending Rises
The average person will spend $72.31 on Halloween decorations, costumes and candy in 2011, up 9% from $66.28 last year, according to data released in October 2011 by the National Retail Federation...
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Consumers Go Back to School Online
Almost 83 million US consumers visited education sites in September 2011, up 12% month-over-month, making education the second fastest growing category, according to [download page] comScore Media...
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TV and Streaming Negative Correlation Continues
Continuing a trend first reported in Q1 2011, the heaviest at-home streamers consume slightly less TV, while the lightest TV users are the heaviest streamers, according to [download page] an October...
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Microsoft, Viacom Pick Up Video Viewers
Microsoft sites and Viacom Digital reported the best month-over-month unique viewer performance among the top five US online video properties in September 2011, according to comScore VideoMetrix data....
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Mobile Virtual Goods Market to Near $5B by ’16
The global market for mobile virtual goods and premium subscriptions is expected to reach $4.7 billion USD by 2016, according to an October 2011 white paper from Juniper Research. Findings from...
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Tablets Influence News Consumption
About one in 10 (11%) of US adults now own a tablet computer of some kind, with about half (53%) of tablet owners getting news on their tablet every day, according to survey results released in October...
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Live TV Shows Command Ad Spot Premiums
TV shows that viewers tend to watch live, rather than play back days later, command a premium for marketers, according to survey results released in October 2011 by Advertising Age. Results from the...
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US Gun Ownership Highest Since ’93
Forty-seven percent of American adults currently report that they have a gun in their home or elsewhere on their property, according to October 2011 Gallup data. This is up almost 15% from 41% a year...
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