TV and Streaming Negative Correlation Continues

Continuing a trend first reported in Q1 2011, the heaviest at-home streamers consume slightly less TV, while the lightest TV users are the heaviest streamers, according to [download page] an October 2011 report from Nielsen. Results from “The Cross-Platform Report” indicate that streaming is still a highly concentrated behavior, with 83% of all streaming taking place among the top quintile of consumers who stream. This segment watched an average of 226 daily minutes of TV in Q2, compared to almost 279 daily minutes for the quintile that did not stream at all. (more…)