SMB Online Budgets Going to E-Mail, SEM, and Social Marketing

Email marketing (17.4%), search engine marketing / key word purchase (15.1%), and social media marketing (13.7%) will make up the top 3 areas of spending for SMBs in the coming year, according to [download page] a January 2012 report from Borrell Associates. Business directory listings (12%) is the only other category projected for a double-digit share of online ad spending mix. (more…)