Social Media Performance Seen Correlating With Voting Intention

A strong, positive correlation has been found between overall social media performance and voting intention amongst Iowans, according to January 2012 analysis from Sociagility, which applied its brand-focused PRINT algorithm to front-running Republican candidates and compared its data with polling data from Public Policy Polling. In fact, the strong correlation between social media performance and voting intention amongst Iowans (0.83 out of a possible 1.0 maximum) was almost matched by the correlation (0.82) between a candidate’s PRINT score for Facebook and national voting intention. (more…)