Half Who Recall Super Bowl Ads Follow Up

Fifty-three percent of 2011 Super Bowl viewers recalling any ad claimed to take some follow-up action, with fully 18% spreading the word, good or bad, on social networking sites, according to results of a new Harris Poll. In addition, 41% of those who watched the ads found them to be on par with last year’s, but nearly as many (36%) found them to be somewhat or much worse, with only 23% finding them somewhat or much better.
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