Most Companies Don’t Measure Social Media Integration Value

Despite advances in integrating social media into business, a majority of companies surveyed in June 2011 do not have standard frameworks in place to measure its value, according to an August 2011 white paper from Altimeter Group. Data from “A Framework for Social Analytics” indicates only 44% of companies considered advanced in their integration of social media, as well as 26% of intermediate companies and 16% of novice companies, agree they have standard measurement frameworks to help benchmark social media deployments.
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