Quantcast
Viewing all articles
Browse latest Browse all 1066

Social Campaign Research l Home Entertainment Queries l Global Ad Expenditure

Image may be NSFW.
Clik here to view.
nielsen-diaper-sep-2011.JPG
The explosion of social media intelligence offers a vast opportunity to listen and engage with customers to shape products and services that tap into unmet demand, according to data from The Nielsen Company. One success story demonstrates how social media was used to reshape a baby diaper campaign with enhanced results by combining both listening and asking research.
(more…)


Viewing all articles
Browse latest Browse all 1066

Trending Articles