In-Store Search Proves Costly for Retailers

Smartphone and tablet users who use their devices to compare prices while shopping in a store are 33% more likely to purchase from another retailer than from the same retailer (40.6% vs. 30.6%), according to [download page] a survey released in January 2012 by Prosper Mobile Insights. A further 25.6% of respondents say they have compared prices while in-store and purchased from another retailer’s website using their device, while 23.1% have made a purchase from another retailer’s website using their laptop or desktop after leaving the store. (more…)