7 in 10 US Consumers Prefer Personalized Offers

72% of US consumers prefer to receive promotional offers that reflect their likes and dislikes, a proportion that rises to 75% among UK consumers, according to [download page] a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti. German (46%) and French (50%) consumers are less drawn to preference-driven offers, although these offers still rank as their first choice. Surprise offers from companies are most popular in Germany (32%), with France (28%) closely following, although they are preferred by only 24% of US consumers and 20% of UK consumers. (more…)