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Lady Gaga Provokes Mixed Brand Reaction
Despite her high popularity and music sales, the pop performer Lady Gaga provokes a mixed reaction to her brand among US consumers, according to analysis from Networked Insights. Data from “Social...
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Smartphones Generate 2 in 3 Connected Device Impressions
Smartphones generated about two in three (65%) connected device impressions on the Millennial Media network during June 2011, according to the July 2011 Millennial Media Mobile Mix. Feature phones...
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US Increases Appetite for Fine Dining, QSR
Although overall US consumer and business spending on dining [pdf] only increased 1.6% year-over-year in Q1 2011, it grew 4.2% for fine dining and 5.2% in the quick service restaurant (QSR) vertical,...
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Developing Markets Show Rapid Ad Growth
Several developing markets are showing rapid growth in ad spending, [pdf] and should continue that pattern through 2013, according to a forecast from Zenith Optimedia. Data shows there are now two...
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Online Video Viewership Grows
The number of unique US viewers visiting the top 10 online video properties by viewer increased month-over-month in June 2011, according to comScore Video Metrix data. The total number of unique...
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1 in 5 Online Marketers Rate Performance ‘Good’ or ‘Excellent’
Only a combined one in five global marketing executives with an online marketing operation [sign-in page] rates their performance capability “good” (15%) or “excellent” (5%), according to a July 2011...
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Airline Travel Takes Off
Overall airline spending [pdf] increased the most of any travel category tracked by American Express Business Insights (8.4%) in Q1 2011 compared to Q1 2010, fueled by a 14% surge in corporate airline...
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9 in 10 Mobile Map Users Access while Driving
Almost nine in 10 (89%) US mobile map users were driving in a car or other vehicle when using a mobile map during May 2011, according to comScore MobiLens data. Another 17% used mobile maps while...
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Global Web Ad Spend to Rise 31% in 2 Yrs
Global internet advertising expenditures will rise about 31.5% between 2011 and 2013, according to a July 2011 forecast from Zenith Optimedia. Internet ad spend is expected to total about $72.18...
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Mobile Local Search Booms
There has been substantial growth in consumers accessing local content via mobile device since January 2010, according to a July 2011 study from the Local Search Association. Data from the State of...
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Dads More Active, Absent in Kids’ Lives
Fathers who live with their children have become more intensely involved in their lives, spending more time with them and taking part in a greater variety of activities, according to June 2011 analysis...
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Luxury Spending Mostly Improves in Q1 2011
US luxury retail [pdf] spending increased in the apparel/accessories, jewelry, and department store verticals during Q1 2011 compared to Q1 2010, according to a July 2011 report from American Express...
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LGBT Adults Favor Gay-Friendly Brands
Three-quarters (74%) of lesbian/gay/bisexual/transgender (LGBT) US adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBT person, according to...
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Cross-Channel Customer Experience Below Expectations
Cross-channel customers most value consistency, convenience and service in their cross-channel shopping [download page] experience, according to a July 2011 report from the e-tailing group and myBuys....
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Digital Cameras Satisfy Owners
Owners of digital single-lens reflex (DSLR) cameras indicate they are highly satisfied with the picture quality of their cameras, but are notably less satisfied with durability and shutter speed/lag...
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