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M2M Revenues to Hit $35B in 5 Yrs
M2M (machine-to-machine) services revenues will reach $35 billion globally in 2016, according to a May 2011 white paper from Juniper Research. Data from “M2M – Connecting the Devices” indicates Western...
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North American Marketers Embrace Social Media
North American marketers’ use of social media channels outpaces European usage by more than 100%, according to [pdf] a study conducted in Q4 2010 by Unica. Data from “The State of Marketing 2011”...
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Tablet Users Buy/Browse Online More than Smartphone Users
Tablet users who spend $250 or more online annually are more likely to engage in online buying/browsing behavior than smartphone users who spend this amount, according to [sign-in] a March 2011 study...
View ArticleTop 10 Social Networking Websites & Forums – April 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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May New Vehicle Sales Start Slow
New-vehicle retail sales in the US are off to a weak start in May 2011 as several variables, including gas prices that are nearing historically high levels, have contributed to a significant pullback...
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4 in 10 Marketers Use Mobile
A little more than four in 10 (43%) marketers currently use mobile technology, according to [pdf] a study conducted in Q4 2010 by Unica. Data from “The State of Marketing 2011” indicates another 25%...
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Gas Prices Impact Consumer Behavior
The slight majority of Americans (53%) say they have responded to today’s steep gas prices by making major changes in their personal lives, while 46% say they have not, according to results of a May...
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Smartphones Represent 7 in 10 Impressions
Smartphones represented almost seven in 10 (68%) of the connected device impressions on the Millennial Media network in April 2011, according to [sign-in] its April Mobile Mix report. The remaining 32%...
View ArticleTop 10 Portal Frontpages – April 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – April 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View Article‘Behind the Curve:’ Week Ending May 20, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Verizon Top Telecom for Large Biz Data Services
Verizon is the top-ranked US telecommunications provider for data services among large enterprises with a score of 698 out of 1,000, according to the J.D. Power and Associates 2011 U.S. Major Provider...
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Hulu Generates 3 in 10 Online Video Ad Impressions in April
Hulu generated about 1.1 billion video ad impressions in April 2011, accounting for about 29% of the 3.8 billion video ad impressions viewed in total by US web users during the month, according to...
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Consumer Response to Gas Prices Less Severe than ’08
In spring 2011, US consumers have adjusted to a new spending reality as a result of high gas prices, but actions taken to cut down on spending habits, such as eating out less, buying less expensive...
View ArticleTop 10 Video, Multimedia Websites – April 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Online Auto Insurance Activity Remains Strong
In 2009, online quote submission and purchasing saw dramatic increases of 21% and 22%, respectively, and this activity was maintained in 2010, according to the comScore 2011 Online Auto Insurance...
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YouTube Only Top US Website to Gain MOM Visitors
While it placed fifth in the top 10 most-visited US websites of April 2011, YouTube was the only site on the list to record a month-over-month increase in unique visitors, according to data from The...
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8 in 10 US Adults Overweight
About eight in 10 (78%) US adults are overweight, according to results of an April 2011 Harris Poll. In addition, about one in five (18%) smoke cigarettes. (more…)
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iPads Dominate Global Mobile Workforce
A combined 75% of global mobile workers who own a tablet own an iPad or iPad2, according to an April 2011 report from iPass. Data from the “iPass Global Mobile Workforce Report” indicates that about...
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