The top online retailers sent each of their subscribers 5.7 promotional emails on average during the week ending December 23, 2011, representing fractional week-over-week growth, according to December 2011 analysis from Chad White, research director at Responsys and author of the Retail Email Blog. This means that unlike previous years, when holiday email volume has peaked 2 weeks before Christmas, this year retailers targeted holiday shoppers until the last minute, offering free or discounted express shipping, directing subscribers to their stores, and promoting gift cards and e-gift cards. (more…)
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Promo Retail Email Targeted Last-Minute Shoppers
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