Nearly a quarter of a billion application downloads occurred on Christmas Day 2011, more than double any other day in the history of iOS and Android devices save for the previous day, which delivered roughly 150 million downloads, according to December 2011 analysis from Flurry. The 242 million downloads on Christmas Day were a 125% increase over the December 1 – 20 daily baseline of 108 million.
Flurry insight suggests that elevated download levels will continue from Christmas through New Year’s Day, with approximately 1 billion downloads anticipated. (more…)