Yahoo and Hulu reported the only month-over-month unique viewer performance gains among the top 10 US online video properties in November 2011, according to comScore VideoMetrix data. Yahoo reported about 50.4 million viewers, up 15% from less than 44 million, while Hulu reported 31.3 million viewers, up more than 7% from 29.2 million viewers. Yahoo jumped from sixth to fourth place, passing Microsoft, October’s fourth place finisher, which dropped 9% of its viewers to 44.7 million and the sixth rank. (more…)
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Yahoo, Hulu Buck Trend, Gain Video Viewers
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