Watch Video Drops as Mobile Postclick Campaign Action

Watching a video accounted for 25% of the postclick campaign action mix on the Millennial Media network in October 2011, representing a drop of 22% from Q3 figures, according to [sign-in page] the October 2011 Millennial Media SMART report. Data from the report indicates that the leading postclick action in October was application download, which grew almost 17% from Q3 to represent 40% of the postclick campaign action mix. Store locator (23%) experienced 5% month-over-month growth as retail and telecom advertisers increased their use to drive customers to stores for fall sales or to buy new mobile devices. (more…)