Facebook (42%) was the #1 option in Q3 2011 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to December 2011 analysis from Janrain. Data from the analysis indicates that 29% of users turned to their Google accounts for login, with Yahoo (11%), Twitter (8%), and WindowsLive (4%) appealing to a far smaller subset. Among mobile users, Facebook and Google were tied for the most popular, each with 37% of logins, ahead of Yahoo (12%) and Twitter (10%).
Marketers ought to be encouraged: Facebook login also provides the most amount of profile data, offering 9 pieces of information that can be used to improve personalization, targeting and segmentation. And while Yahoo and MySpace both provide 8 pieces of data, Google only offers 4. (more…)