Top Web Brands Lose Time Spent per User

The majority of top brands in average monthly time spent per user experienced a decrease in time spent on their sites during September 2011, according to data from Nielsen. In September 2011, the average Facebook user spent 7 hours, 42 minutes and 26 seconds on the site, down more than 3 minutes from the previous month. The average Yahoo user cut time spent by over 5 minutes, down to 2 hours, 6 minutes, and 32 seconds, while AOL, MSN/WindowsLive/Bing and YouTube all experienced significant declines of about 10 minutes each. By contrast, visitors to Wikipedia spent 4.6% more time on average on the site during September 2011, and visitors to the Ask Search Network also increased their average time spent by about 10%.
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