Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV viewing and over one in 5 (22%) ad dollars, according to Nielsen data released in October 2011. Motion pictures and department stores led all categories driving advertising on LGBT-friendly programming, allocating 28.3% and 27.6% of their ad dollars respectively. (more…)
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LGBT-Inclusive TV Series Get Significant Ad Spend
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