Prime time weekday TV has a significantly higher reach than many other forms of electronic entertainment among US adults age 18-49, according to a study released in October 2011 by The Nielsen Company. Results from “Cross-Platform is the New Norm” indicate that during May 2011, TV had a higher reach in this segment than online, DVD or DVR playback, and video games between 6 PM and 7 AM, with a notable spike between 8 PM and midnight.
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Prime Time Weekday TV Beats Other Entertainment
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