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Global Web Ad Spend to Rise 33% by ’13

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zenithoptimedia-advertising-expenditure-by-medium-2009-2013-oct11.gifGlobal internet advertising expenditures will rise about 33% between 2011 and 2013, according to [pdf] an October 2011 forecast from Zenith Optimedia. Internet ad spend is expected to total about $72.5 billion USD this year and reach $96.4 billion in 2013.
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