Consumers Unlock Value of Past Purchases

Thanks to developments such as brand buy-backs, exchange schemes, online platforms and mobile marketplaces, consumers have never had an easier time unlocking the value of past purchases, according to an October 2011 briefing from trendwatching.com. Calling this trend “Re-commerce,” trendwatching.com says it has reached the point where consumers frequently factor in an item’s resale value into the cost of ownership for an ever-wider range of purchases.

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