86% of Smartphone Owners Text

Close to nine in 10 (86%) US smartphone owners engage in text messaging/SMS, according to a white paper from the Mobile Marketing Association. Results from “A Brand Marketer’s Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition” indicate in total, 152.3 million Americans engaged in SMS/text messaging during Q4 2010, including 66% of all subscribers and 60% of feature phone owners.
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