Mobile Auto Campaigns Geared around Products, Foot Traffic

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Clik here to view.Mobile advertising campaigns from auto manufacturers on the Millennial Media network have goals of product launch/release and increasing foot traffic at much higher rates than overall mobile campaigns, according to a September 2011 report from Millennial Media and comScore. Results of “Mobile Insights for Automotive Brands” indicate a leading 35% of mobile auto campaigns have new product release/launch as a goal, slightly more than double the 17% average.
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