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‘Dollars Off’ Best Retail Facebook Keyword

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buddy-keywords-sep-2011.JPGThe keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices, according to a September 2011 report from Buddy Media. Data from “Strategies for Effective Facebook Wall Posts” indicate retail offer-related posts including “dollars off” receive a 55% higher than average engagement, followed by posts containing “coupon,” which have engagement 39% above average.
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