Dec. CPG Dollar Sales Flat

Following flat year-over-year performance in October 2010, and a roughly 2% November 2010 increase, US private label CPG dollar sales remained flat in December 2010, according to data from The Nielsen Company. Meanwhile, private label CPG unit sales declined 2.3%, following drops of 1% in November 2010 and 3% in October 2010. Private label CPG dollar sales rose 0.7% year-over-year in October 2009, while unit sales rose about 0.2%.
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