9 in 10 Marketers Use/Plan to Use Social Media

A combined 89% of marketers use (53%) or plan to use (36%) social media marketing, according to [pdf] a study conducted in Q4 2010 by Unica. Data from “The State of Marketing 2011” indicates of those planning to use social media, 26% plan to use it in the next 12 months and 10% plan to use it more than 12 months out.
(more…)