Telecom Leads Q4 DOOH RFPs

The telecommunications industry represented more than 50% of Q4 2010 US RFPs for digital out-of-home (DOOH) advertising by significant dollar volume, according to a new report from Adcentricity. This is a category that did not make an appearance in Adcentricity’s top five DOOH RFP list in Q3 2010 and yet, based on activity volume, heavily over-influenced the top-line numbers at the expense of other categories.
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