Top 10 at Domestic Film Box Office, Weekend of Jan. 13-15, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Coupons Influence Majority of Consumers’ CPG Brand Decisions
Coupons from home heavily influenced brand choice for 55% of consumers in Q4 2011, unchanged from the previous quarter, but representing a 15% rise from 48% in Q1, according to a survey released in...
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Facebook Ad CTR Rose 18% During ’11
Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets (Canada, France, Germany, UK, and the US) measured by TBG Digital, according to the company’s Q4...
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Email Voted Best for Personalized Product Recommendations
68.3% of US online holiday shoppers say that the personal product recommendations they received during the 2011 holiday season via email were either very relevant (32.2%) or relevant (36.1%) to them,...
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’11 Holiday Season Paid Search Revenue, Returns Up
Total global revenue driven by paid search rose 36% year-over-year during the 2011 holiday season (November 6 to December 25), while transactions rose 56%, according to a Kenshoo report released in...
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Promo Retail Email Volume Up 16% in ’11
The average number of promotional email campaigns set by top retailers to each of their subscribers reached a peak of 177 in 2011, representing a 16% increase from 152 in 2010, and a 51% rise from 2008...
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Shopping Experience Seen Lagging on Mobile Devices
The proportion of online shoppers who say that the personalization of their shopping experience on smartphones (16.8%) or tablets (15.5%) did not meet their expectations during the 2011 holiday season...
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In-Store Tech Proves Influential for Shoppers
Half of US and UK shoppers either use in-store kiosks (20%) or would be interested in using them (31%) for self-service of accessing web-based content, while a similar proportion currently use (21%) or...
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Brands and Agencies Disconnect on Campaign Objectives, Metrics
Nearly all (97%) brand advertisers want their primary marketing objective to be well defined in advance of their online campaigns, with 73% of media sellers also highlighting the importance of this...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 6-8, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Cable Television Programs, Week of January 2, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Network Television Programs, Week of Jan. 2, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 26-Jan. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement, Week of Dec. 26-Jan. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Mobile Shopping Satisfaction Positively Impacts Other Channels
Satisfied mobile customers report being 40% more likely than dissatisfied mobile customers to consider the same company when purchasing from other channels such as a traditional website or store (88%...
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Most Companies Not Fully Leveraging Customer Data
Only 39% of C-suite executives in the US and Western Europe say their company is making the most out of data generated by prospects or customers, and less than half say their firm communicates with...
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Digital Brand Advertising Spend to Outpace Direct Response
64% of brand marketers plan to increase their online brand advertising spending this year, compared to 49% who plan to increase their direct response budgets, according to [download page] a survey...
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Female CE Shoppers Turn to Blogs Over SocNets for Advice
Women more often turn to advice from blogs than use information or status updates on a social network to help with a consumer electronics (CE) purchase, according to a survey released in January by...
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Mobile Games | Screen Size | 2D Barcodes | Music Sales
66% of men aged over 30 spend more than 1 hour a day playing games on their mobile phone, compared to 50% of men aged 12-29, according to a January 2012 MocoSpace survey that polled 15,000 of its...
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Q4 ’11 Mobile Search Ad Spend Up 269% Y-O-Y
Mobile search advertising spend grew 269% year-over-year in Q4 2011, accounting for 14.2% of retailers’ total paid search budgets during the quarter, with impressions also up 317%, according to...
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